Just Add Design

Keplersgade 24

DK-2300 Copenhagen S

+45 26 14 62 12


communication and product design


Just Add Design is a multidisciplinary design studio, providing communication and product design services for a wide range of clients in various business areas. Whatever the assignment, we meet it with the same systematic approach to problem solving and storytelling through design. We believe good design is about applying the right tools at the right moment and focusing on the communicative aspects of innovation.


Our clients have one thing in common: Whether they ask us to give form to an industrial product, create a piece of graphic design, plan an exhibition or provide content for their digital media, they all come with a few carefully selected core messages that must get through to the user. We help communicate them.


The studio is run by Michael Frederiksen, co-founder and former partner of Spin Doc Design & Engineering and eyeD design studios..



Walk! book


Ideation workshop toolkit


Wind book

DANIDA + World Diabetes Foundation

Chronic diseases report

graphic design


Printed matter of all sorts: Annual reports, exhibition catalogs, brochures, annual accounts, packaging, books, posters, folders. Visual identity programs including logo, typography, colour palette and icons.

World Diabetes Foundation

Anniversary book

Xendo Pharma



Shoe Stories book

World Health Organization

Migration brochure and flyer

World Diabetes Foundation

Focus area icons

Kolding School of Design + TREFOR

EcoScooter book

World Health Organization

Roma health brochure

Quantum Health

Visual identity

Cosmedical Copenhagen

Visual Identity

Komma Streg

Visual identity


Ten bikes book

Shoe Systems

Visual identity


product design


Communicating an industrial product's functionality, brand identity and market position through form and materials is a core activity of what we do in product design. Understanding the technical possibilities and limitations of local or overseas production is another. We create designs and concepts for the real world, adapting the expression of the design to our clients' needs for brand positioning and desired evel of tooling investment.



Conference unit



Tommy Larsen

Garden furniture concept

ASMO Marine


OBH Nordica

 Coffee maker concepts

OBH Nordica

Soda maker concepts


Speaker series concept

Micro Matic

Beer tap


Infrared receiver


Silicone covers


 Wheel calibration system

OBH Nordica SodaMaster


Caffé latte spoon

Design concept

Medical centrifuge

Thorn & Jakobsson

Ceiling luminaire  series


Conference unit

Tone CPH

Candle holder

World Diabetes Foundation

Anniversary exhibition

exhibitions and audiovisuals


In exhibition design, we can combine the competences from graphic and product design into communication solutions that tells the story by means of both hardware and print. By adding moving images and sound, we create a total experience that is greater than the sum of its parts.




My Shoe exhibition


Shoe Stories exhibition


Wild & Mild film


My Shoe film


Shoe Stories film

web and digital media

Websites, animations for the web, graphic user Interfaces (GUIs).

Window Master

Natural ventilation system GUI

Spin Doc Design & Engineering

Company website


Conference unit GUI